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He forged inroads in the grown-up world too. “If you had a problem or you talked about something, he would remember, like you were family.” “He felt that everyone who joined the company part of his extended family,” recalls Anne Kenney, who worked as a Scholastic magazine publisher and director of multicultural marketing over the years. Inside the office there was an aura of approachability around Robinson. “It was remarkable to observe how connected they were.” Children’s book author and former Scholastic employee James Preller says he remembers the crackle of excitement when he arrived there in the 1980s, feeling, “This place is pretty great there’s a lot of talented and caring people walking around the halls.”

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“I will never forget the image of Dick walking with Robbie down the hall at Scholastic,” says Benham, who worked at the company for 30 years, including a full decade before marrying Robinson in 1986. The family business sucked him in: He took a job as an associate editor at Literary Cavalcade, a company publication, then stayed on, creating a magazine called Scope, designed to engage disaffected students with lively coverage of current events, world politics, and pop culture. After a stint as an Illinois schoolteacher, he returned to New York City in the early 1960s, hoping to gain entry to the literary world. An admirer of the Beat poets, Robinson kicked around in blue-collar gigs as a bricklayer and railroad switchman before going to graduate school at Cambridge. “I was going to be a teacher and a writer-joining Scholastic was never a consideration, and my father knew that,” he once told a reporter. But the son graduated from Harvard planning to go his own way. grew up watching his dad, Maurice “Robbie” Robinson, build Scholastic into a respected brand. “And you know, when the heart dies, I think the company will go the same way.” “He really was the heart of the company,” says Kathy Walsh, a former longtime marketing executive for Scholastic.